Namgyal Monastery desired an engaging online identity that reflected the rich historical and cultural significance of the North American seat of His Holiness, the 14th Dalai Lama. It was also important to inform members about the Monastery’s activities, classes and events. For this we created an aesthetically rich visual identity and an easy-to-updated Events calendar allowing monastery staff to update site content without requiring technical knowledge.
Because Namgyal depends on contributions to continue its mission, we developed a donation engine titled 123PayNow. This intuitive application allows the monastery to receive donations by credit card and check.
Analysis showed that site usage increased to an average of 75,000 page views a month. With the new Events calendar, complimented by email communication, participation at Monastery-hosted events and classes increased.